Gitcha adds Hive MLS to buyer demand platform

Gitcha has partnered with Hive MLS to bring The Buyer Listing Service to nearly 20,000 brokers and appraisers across six Southeast states. The rollout expands Gitcha’s MLS footprint and gives Hive members a new way to surface buyer demand alongside active listings.

Why it matters: - The partnership puts buyer demand inside a cooperative MLS workflow, not just property inventory. - Hive members get another tool to match client needs with active listings or possible future listings. - Gitcha expands The Buyer Listing Service into a larger regional MLS network and reaches 10 states.

What happened: - Gitcha and Hive MLS announced an agreement on Oct. 7, 2026, to bring The Buyer Listing Service, or BLS, to Hive’s cooperative marketplace. - The rollout will reach nearly 20,000 brokers and appraisers across North Carolina, South Carolina, Georgia, Virginia, Tennessee and Alabama. - Hive said the service is planned for introduction to members in December.

The details: - BLS is designed to help real estate professionals communicate buyer demand in a structured format. - Brokers and agents will be able to create buyer profiles that include location, property type, price range and timing. - Members will be able to share buyer demand across the Hive marketplace to increase visibility among participating professionals. - The system is intended to help identify overlaps between buyer needs, active listings and properties that may come to market. - Hive serves more than 450 cities and towns through its wholesale cooperative model. - Hive has grown by connecting associations and MLSs around shared technology, data and services while preserving local identity and operational independence. - Hive MLS represents more than 19,000 brokers and appraisers across the Southeast. - Gitcha said the agreement marks a major expansion of BLS into one of the country’s growing regional MLS cooperatives. - Learn more about Gitcha and The Buyer Listing Service at Gitcha.com and learn more about Hive MLS at HiveMLS.com.

Between the lines: - The deal reflects a broader push to make MLS systems more broker-centric by adding tools for demand, not just supply. - Hive is positioning itself as a shared-services network that lets local organizations keep their own identity while using common infrastructure. - Gitcha is pitching BLS as a way to make buyer intent more transparent and more usable across the marketplace.

What's next: - Hive members are expected to begin seeing the service in December. - Gitcha’s MLS reach will continue to grow as BLS moves into more markets. - The companies are betting that more visible buyer demand will create more matching opportunities for members.